Privacy Policy.

1. Who We Are

This Privacy Policy applies to Red Ribbon Group and all of its operating divisions, including Red Ribbon Media, Red Ribbon's property portfolio, and the Red Ribbon partner network (collectively, "Red Ribbon," "we," "us," or "our"). Red Ribbon Group is headquartered in Calgary, Alberta, Canada, and operates across Canada.

We are committed to protecting the privacy of visitors, clients, partners, and anyone who provides us with personal information through our websites, forms, communications, or services.

2. What Information We Collect

We collect only the personal information we need to provide our services, respond to inquiries, and meet legal and regulatory obligations. The information we collect includes:

2.1 Information you provide directly

• Name, email address, phone number, and mailing address
• Property information if you are buying, selling, renting, or listing a property
• Financial information relevant to real estate transactions (only when necessary and with your consent)
• Business information if you apply to become a partner or client
• Communication preferences and consent records
• Any other information you voluntarily provide through our forms, email, phone, or in-person interactions

2.2 Information collected automatically

• IP address, browser type, device information, and operating system
• Pages visited, time spent on pages, and referring websites
• Cookies and similar tracking technologies used to improve site functionality and measure performance

2.3 Information from third parties

We may receive information about you from MLS systems (including Pillar 9), marketing platforms (including Meta and Google), referral partners inside the Red Ribbon network, and publicly available sources, to the extent permitted by law.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your inquiries and route them to the appropriate team member or partner
• To provide real estate services, media services, or partner services you have requested
• To match you with vetted agents, brokers, or service providers inside the Red Ribbon network
• To send you information about properties, services, or opportunities that may be relevant to your inquiry
• To communicate with you about your account, services, or transactions
• To improve our website, services, and operations
• To comply with legal, regulatory, and real estate licensing requirements
• To prevent fraud and protect the security of our systems and users

4. Consent

We collect, use, and disclose your personal information with your consent. By submitting a form on our website, communicating with us by email, phone, or SMS, or otherwise providing us with your information, you consent to the collection and use of that information as described in this policy.

You may withdraw your consent at any time by contacting us at the address below. Withdrawing consent may limit our ability to provide certain services.

5. CASL Compliance (Canadian Anti-Spam Legislation)

Red Ribbon complies with Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages (including email and SMS) if you have given us express or implied consent. Every commercial message will include:

• Our identification and contact information
• A clear and functioning unsubscribe mechanism
• Information that is accurate and not misleading

You can unsubscribe from any communication at any time by using the unsubscribe link in our emails, replying STOP to any SMS, or contacting us directly.

6. Disclosure of Your Information

We do not sell your personal information. We may disclose your information only in the following circumstances:

• To service providers and partners inside the Red Ribbon network (agents, brokers, property managers, lawyers, inspectors, etc.) when routing your inquiry to the appropriate specialist, with your consent
• To technology providers who help us operate our website, CRM, and communications systems (including GoHighLevel, Meta, Google, and IDX Broker), under confidentiality obligations
• To MLS and regulatory bodies (including Pillar 9 and CREA) as required for real estate listings and compliance
• To legal authorities when required by law, court order, or legal process
• In connection with a business transaction such as a merger, acquisition, or sale of assets, with appropriate privacy protections

7. How We Protect Your Information

We implement reasonable technical, administrative, and physical safeguards to protect your personal information against loss, theft, unauthorized access, disclosure, and misuse. These include encryption in transit, access controls, staff training, and secure storage practices.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take our obligations seriously.

8. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve disputes or enforce agreements. Real estate transaction records are retained in accordance with applicable real estate licensing requirements.

9. Your Rights

Under PIPEDA and applicable provincial privacy laws, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to the collection, use, or disclosure of your information (subject to legal and contractual exceptions)
• File a complaint with us or with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us using the information in Section 12.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve site functionality, measure performance, and deliver relevant content. You can control cookies through your browser settings. Disabling cookies may limit some features of our site.

We may also use tracking technologies from third-party platforms (including Meta Pixel and Google Analytics) to measure marketing performance. These platforms have their own privacy policies governing how they handle data.

11. Third-Party Links

Our website may contain links to third-party websites (including partner websites, MLS listings, and external service providers). This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party site you visit.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Red Ribbon Group
Privacy Officer
Calgary, Alberta, Canada
Email: [email protected]
Contact form: redribbongroup.ca/contact

You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will indicate when the policy was most recently revised. We encourage you to review this policy periodically.